Tag Archives: The Guardian

Shanida Scotland on finding her voice and the journey from BBC Storyville to Doc Society’s Head of Film

Shanida Scotland

Having begun her career working at BBC Storyville seventeen years ago, Shanida Scotland has now arrived at Doc Society, via the Guardian. In a recent zoom call, she reflected on her journey. Her voice has been slightly edited for length.


Storyville was such an incredible time for me and such an incredible place to be. Nick (Fraser) worked in a very collegiate manner. So on the one hand within the Storyville bubble I had some voice and I was able to develop a voice and develop my own language and thoughts and feelings around documentary filmmaking and the sorts of films that we did. Within the wider institutional space of the BBC, that’s a different story. I guess it’s that that I have been reflecting on since since the George Floyd protests, but obviously since before that as well. 

After Storyville I went to the Guardian. That’s where it became clear to me what it takes to try to have a voice in institutional spaces. The idea of an industry or company or organisation believing or wanting to be deeply progressive, but also sometimes wanting to balance that with financial consideration. It was a great place to be and it was an interesting place to be.

I had great great relationships with journalists such as Gary Younge which I will remember for a lifetime. Being able to push his knife crime series Beyond the Blade into the multimedia space was so enriching. 

Thinking through the work of image making within a new space is just an experience that I will treasure forever.  It forced really strong discussions and revelations and thought processes around the work of image making when it pertains to black people, people of colour. When  you are telling the story about police brutality, you need to consider that sometimes the only image of a black person in the paper and the online space might be a dead or brutalised black body. And one of the things I was really pleased to do when I was there was have Lubaina Himid come to the building to be an artist of residents of sorts. She is interrogating image making in the Guardian space specifically but also in the journalistic space around black people. 

When  you are telling the story about police brutality, you need to consider that sometimes the only image of a black person in the paper and the online space might be a dead or brutalised black body.

Shanida Scotland

The Guardian was an enriching place to be: a place to test thoughts and beliefs around story and narrative, character driven elements that I had been building and working through at Storyville but in a much more agile shorter more reactive space. And I especially loved working on Windrush. I made a short documentary about Paulette Wilson the Windrush activist and of course a victim of the Windrush scandal for the Guardian. I wanted to explore the story from the Caribbean and looking back at the motherland if you like. My grandad was ill and dying at the time and he was in a hospital room that was opposite the Houses of Parliament and the scandal was happening at the time. And I thought of how across the river decisions were being made to deport Caribbean people and what it must be like. 

Since about 2017 I’ve been experimenting with audio documentary.  I was interested in what does my voice as a black person sound like in the space? I made a James Baldwin piece for the BBC which then developed into a strand called Afterwords,  which continues. It’s really nice that the idea developed that something that can live and breathe on its own.

Over the summer I also worked on Mothers of Invention which is Doc Society’s only podcast, about feminist responses to the climate crisis. That was my first experience working with Doc Society.  I always love the way that Doc Society were slightly ferocious defenders of documentarians and documentary filmmakers and image making. The importance of image making seemed to always be at the forefront of their consideration of documentary projects and film producers. And it was incredibly enriching working with that women- led team. But also on the specific season season three of the podcast it was working entirely with women of colour on our team. Which was great and wonderful.

Now as Head of Film I am looking after and distributing the BFI money. I started in October. In the UK the Doc Society distributes all of the BFI’s documentary funding. We do that through two key funds. The first is Made of Truth, which is the short filmmaking fund for emerging documentary filmmakers. There is an elasticity to that in that it can be character driven, essay style, observational. It’s really a space to solidify the work of emerging documentary filmmakers. Each film can get up to £15,000. They have just closed the funding round. And also through the Features Fund, for tried and tested filmmakers in the community who are trying to get their next feature documentary work off the ground. That round also just closed: it was a really strong selection of top topics and filmmakers who are really thinking about the world that we are living in right now through the most intriguing and thoughtful and illuminating actually unexpected ways. That’s really exciting – it’s like my Storyville sweet spot.

The way the role morphed ahead of me joining the team was actually Doc Society’s commitment for equity and human economic justice and climate justice. And so Doc Society had updated its mission statement at the end of summer to further commit themselves to that equity lens. And what that means pursuant to my role is that I will be looking at all of that strategy through an equity lens. Which is great – I love that. 

When you think about the 80s and 90s and the Black Audio Film Collective and all that, there is so much brilliant work, but it’s also quite male led. The Black British female voice is really missing. It’s something that I’ve specifically had discussions around as we thought about recent funding rounds. There are voices that will be coming up, that are emerging but doing really interesting things.

Being one of the only documentary women of colour in the UK it’s taken a long time to gain voice. And that is a problem that I think documentary in this country needs to reckon with. Not with me, necessarily, but it shouldn’t take this long. 

Victoria Mapplebeck on her new smartphone short The Waiting Room, an intimate account of her breast cancer journey

Filmmaker and single mum Victoria Mapplebeck was nearing completion of her BAFTA-winning film Missed Call, when a routine mammogram revealed she had breast cancer. Naturally, she began filming, using her smartphone to chronicle life after the diagnosis, as she undergoes chemo and months of uncertainty, living alongside her teenage son Jim. Her short film The Waiting Room has just launched on the Guardian website. A VR project with the same title will premier in the autumn. Together they lay bare the reality of living through a cancer diagnosis and treatment in sometimes shockingly intimate detail.

My interview with Victoria has been condensed for length and clarity. 

Carol Nahra: How did you have the wherewhithal to start filming so early on in your diagnosis?

Victoria Mapplebeck: It helped that I had done two smartphone shorts (Missed Call, and its predecessor 160 Characters). I had been filming with Missed Call relatively recently, so I was in the  habit of continually filming with my iPhone X; I would have found it a much bigger leap if I hadn’t made a film for a few years. I think I also knew from Missed Call that there’s something about scrutinizing the hell out of difficult stuff that I find helps. It maybe doesn’t help everybody but it helps me. It’s almost like it brings emotional dramas into closeup and puts it at a distance at the same time. 

CN: You seemed to cope well with difficult news.  Is one part of your mind always being the director even when a doctor is telling you it has spread to your lymph nodes? 

VM: Yes, I remember coming out of that session with my oncologist and it being difficult to hear – because when it becomes lymph positive it means you are in the firing line for chemo, particularly since mine was a grade III. I knew as he was telling me this. I was hearing this at one level – in the VR piece you can hear my anxiety. So you have almost this dual experience – feeling it as a patient as he is telling me, but also knowing that it is film gold in the language he is using. This is a classic filmmaker moment: feeling the  personal and very real impact of a cancer diagnosis , but also knowing that the  way it has been delivered to you, will make for a really strong sequence. I remember coming out from that  appointment and realising that I couldn’t find the audio recording. I had done it on one of those voice memo apps and it wasn’t showing up. And it was one of those things where it had gone into the cloud and had taken a while to show in the phone app. And I sat in the waiting room weeping because I thought I had lost the audio. Rather than weeping because, bloody hell, it was bad news and I was going to have to do chemo (laughing). You know you are a filmmaker when you’re more upset by losing the material than hearing that you have to do chemo!

Jim, in a still from The Waiting Room

CN: You looked very alone. You talk to people on the phone but we don’t see anyone other than your son Jim. Were you as alone as you appear to be?

VM: I decided I was going to do all of the consultations on my own. My mum and friends would happily have come with me. But I think it’s quite hard to have somebody there with you. Having support from friends and family can really help at times but dealing with their worries and emotions can also add to the stress of the experience. And the funny thing was – it sounds sentimental to say the camera was a companion – but the distraction of filming seemed to help. If I had people with me I don’t think I would have filmed as much.

I sat in the waiting room weeping because I thought I had lost the audio…You know you are a filmmaker when you’re more upset by losing the material than hearing that you have to do chemotherapy.

Victoria Mapplebeck

I remember people saying ‘oh you’re so brave to film it’. But I knew if I was really low, I didn’t have the energy to film and I would feel worse. I think people are also often surprised by how much a gallows sense of humour helps you get through some of the toughest parts of treatment. I remember the first day – because I really did suffer with the sickness. It’s like dealing with your worst hangover times 100. You sort of feel it coming on and then I was vomiting for hours. I texted my closest friend Glen – who you hear in the film on various voicemails – he was really supportive throughout. I texted him ‘oh it’s started, I’ve started vomiting’ . He texted back,  ‘are you filming it?’ and I said ‘yes of course!’

The VR rig

CN: Can you describe your different ambitions for the film vs the VR project?

VM: The film is much more about the fallout of cancer in the domestic space in terms of myself and Jim and family life. Particularly the kind of impact it had in terms of my relationship with Jim and what it must have been like as a young person dealing with that. The VR piece touches on that a bit – I use the audio conversations with Jim for that as well – but the VR piece is a lot more about cancer in the clinical setting. The conversation with the consultants feature more. I use the medical imaging in both films but I don’t think they work anything like as powerfully in 2D as 3D. 

CN: What’s it like seeing yourself having a mammogram? 

VM: I did actually go with the shot which gave me slightly more privacy because it was one from behind! Trust me there was one that just left nothing to be imagined. I think I thought to myself you know, pretty much all women are having these post 50. Everybody complains about them and hates them. Menopause is affecting 50% of the population and yet we don’t feel able to talk about it. And that’s something that hits breast cancer women. If they’re not menopausal – which I wasn’t – you get this chemically induced menopause which is much more severe. If I make a longer version of the film I think I definitely want to include the challenges women living with breast cancer  face once they’ve completed their first stage of treatment and attempt to get back to normal. Health-wise you never are really what you were before you were diagnosed. And I think there’s an expectation that you will be, and that you will just go through all these big treatments and get through it and then everything will be as it was. And it isn’t really like that, life is never quite as it was before. Breast cancer hugely changes your identity, but I don’t want to be completely defined by it. Scrutinising my experience of cancer  in such forensic detail has been liberating in some ways but I’m now ready to move on to new challenges.  I don’t feel like a ‘cancer survivor’ or a ‘warrior’  or very brave … I’m just very glad to be on the other side of it when so many people don’t make it that far. We will all encounter illness and death at some point in our lives, and yet we struggle to find the language to deal with it. My film begins with a very personal journey but as cancer affects one in two of us over the course of a lifetime, I really hope that it might be useful for anyone whose lives have been touched by cancer.

Victoria and son Jim after winning the BAFTA , Best Short Form Programme, May 2019

Victoria is now in remission. The Waiting Room VR project has been commissioned as part of the Virtual Realities – Immersive Documentary Encounters EPSRC funded research project. You can watch The Waiting Room film on the Guardian website here.

Docs You Can Watch Right Now!

One of my guest speakers pointed out the other day that we average 23 minutes a day searching for something to watch. That adds up to seven years of our lives. Gulp. To make it easier on you, assuming you’re reading this cause you love documentaries, here are some films well worth your time:

Real Stories

I recently interviewed Adam Gee about his original commissioning for the Real Stories channel on Youtube. Here are some of my favourite films that the channel has acquired:

One Killer Punch

I found this programme riveting – not surprising perhaps as it comes from the always outstanding Raw TV.

You can also see the below BMX storyline, which was left out of the original programme, but has gone on to gain many viewers, both through Headway and the Guardian:

Battleship Antarctica

This is an outstanding and overlooked little gem by the very talented Morgan Matthews, and a great example of how observational documentary can lead you to unexpected places.

Mum and Me

As evidenced by her multiple appearances in this blog, I’m a big Sue Bourne fan. Here’s a very personal film she made about her mum:

Meet the Mormons

I found this fascinating – great access, great story, ’nuff said.

Other Real Stories films I recommend are The Drug TrialMy Sister the Geisha (which, admittedly, I worked on back in my development days at Stampede), My Fake Baby, and Fighting the Taliban.

BBC IPlayer

There are a couple Docs on Screens-featured films currently on I-Player: Sean McAllister’s A Syrian Love Story, is available for another twelve days and, for another three weeks Mark Craig’s The Last Man on the Moon.

And I highly recommend Jamie Roberts’ Manchester: The Night of the Bomb (exec produced by Dan Reed), as a gripping, moving and insightful account of the tragedy.

In the last few years I’ve guest lectured for the Grierson Trust’s DocLab, where participants as part of the mentoring programme develop doc ideas. One of the best ideas last year was from Ryan Gregory, who went on to win a new Sheffield Doc/Fest pitch. The film is now up on BBC Three. Below is a short version, with the full film available on the IPlayer:

 

Lots of good docs on All 4 and Netflix as well, but those will have to wait for another post.


If you live in London and want to dip more into great docs, please sign up for the course I will be teaching at the Crouch End Picturehouse. We’ll be talking about British docs for six Wednesday evenings from mid June.

 

What’s Up at Guardian Docs?

It’s been a busy three years for Charlie Phillips since we last spoke, not long after he became Head of Docs at the Guardian. With so much changing in the land of online documentaries, I thought it was time for a check in with him about how the Guardian has evolved. Here’s an edited transcript of a recent conversation.

Carol Nahra: Talk me through what has worked and what hasn’t at the Guardian?

Charlie Phillips: In the early days we were trying different things out and we were initially doing shorter docs than what we’re doing now. Everything was around 10 minutes or something. It was always my hunch that what would work better for us would be to do stuff that you needed a certain investment in it. Films that were more like 20-30 minutes, and it was signposted that it was going to be really compelling. You’d have to sit back and concentrate and give it time to watch things through. If you made that promise to people that it was going to be worth 25 minutes of your time then they are more like to watch it, rather than giving them the impression that you can watch it really quickly on your mobile.

We also shifted from trying to do loads of films – we were initially trying to put them out every one to two weeks – to say it’s better if we do one approximately every three weeks or even four. Then we give it a massive publicity blitz, give it loads of love, make sure it’s the best it can be. 

CN: How do you do that?

CP: We put a lot more time and effort into the promotion. We treat them like event releases, which is why you get a massive banner advert whenever we release a doc, on the front page of the site. They’ve got a different player. So it is more of a kind of immersive experience watching the films. It’s different than everything else we put out – so the whole experience watching is different. They’re higher resolution, we chapterise the films. And also it was my belief that this should be a really global strand. So we really doubled down to ensure that we cover as many countries as possible.

CN: How do you define success, and a good recent film that was successful?

CP: For me the main marker of success is that we put out a film that we are proud of and that has told an untold story. We then also want the films to be seen by lots of people. And we get pretty decent viewing figures – our viewing figures are constantly higher than I ever thought we’d get.

The film we did about Qandeel Baloch has done exceptionally well. Over 200,000 just on Youtube alone and a couple of hundred thousand more on site. That was a pleasant surprise, because it’s primarily a non English language, it’s about what would be a remote place. It’s about a feminist, almost entirely told through social media video and graphics. In some ways the aesthetic of it is quite scrappy, in a good way. But people really took to because it was about a young woman who was killed because of the politics around her. That was really gratifying for a film which is set in Pakistan, for which only a limited amount of original material was shot,  and in many ways is quite experimental. We put in a lot of time and effort working with the filmmaker to get it right – it went through a lot of cuts. That was a Bertha partnership.

Qandeel03
Q

CN: Congratulations on the Grierson for Fish Story (Best Documentary Short). Of course that’s very different in tone and feel from everything else.

CP: Yeah that was a really rare one for us because we took it as an acquisition rather than as a commission. But I knew it would work for us, a) cause it’s a brilliant film but b) because it has a relationship with journalism. It is in fact an investigative journalism film, it’s just that Charlie (Lyne, the director) is also kind of deconstructing investigative journalism at the same time and doing it in a funny way. It’s just a brilliant film, and it resonates with people and it’s obviously very poignant and clever. There is a part of the Guardian’s general identity which is about being lighthearted and fun. We couldn’t do a whole strand of films like Fish Story, much as I’d like to, but it’s definitely part of our remit to do the occasional thing like that.

 

CN: What’s been the biggest surprise for you on this journey?

CP: I think genuinely that people want to watch the films. The hunch that on a news and journalism platform that you could get really good audiences for short documentaries that look like documentary films rather than news reports. I think we’ve shown you can get a pretty mainstream audience for what’s often quite challenging and hard hitting stuff.

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Charlie Phillips writes a new monthly column in The Observer. The Guardian will be screening a number of their films with Doc Heads on 21 February at Union Chapel, Islington.

 

ARMED AND UNARMED IN AMERICA

by Carol Nahra

Two British documentaries airing this week provide nuanced and balanced glimpses of a frightened American psyche. In Unarmed Black Male, screening on BBC Two’s This World strand on Wednesday, James Jones takes a 360° approach to telling the story of the trial of Stephen Rankin, a policeman accused of murdering a black teenager. The following night Channel 4’s Cutting Edge strand airs The Gun Shop, where director John Douglas brings a mini fixed rig to an American gun store. (The films are part of a noticeable uptick in British television programmes examining all things American in the run up to the November 9 election, which continues to grip and horrify Europe). I spoke to both directors as they were putting the finishing touches on their films.

For Jones, his focus on the Portsmouth Virginia shooting stemmed from his interest in the growth of police shootings in America documented by citizens. He was thinking of approaching it in a similar way to films he made in both North Korea and Saudi Arabia, where he employed an abundance of both curated and collected footage by ordinary people caught up in extraordinary situations. “I wanted to make a film about how technology is changing awareness of American police shootings,” he says.“In the past the police statement has been taken as gospel truth. So there was the idea that people being able to film it on mobile phones was transforming our perception of this issue.” Whilst scouting such stories, Jones came across details of William Chapman’s murder via the Guardian’s acclaimed interactive journalism project The Counted. In a brief early morning encounter outside a Walmart store in Virginia, police officer Rankin had shot and killed Chapman at close range. Extraordinarily enough in the US, Rankin was actually going on trial in the summer for first degree murder. Like many American trials, it would be filmed. Jones had his story.

rankin
Stephen Rankin

In a documentary that never drags in the course of 90 minutes, Jones secures an enormous range of interviews from those caught up in in the highly emotionally charged events — including Rankin’s only interview to date. The interview came about through dogged persistence, by befriending both Rankin’s wife Dawn, who features prominently in the film, and then Rankin himself. Jones found that both were really wanting to tell their side of the story: “They felt very beaten up by the local media and it felt like she was almost like waiting for the call,” he says.  

The Rankin interview succeeds in instilling viewer empathy for a man on trial for his freedom after seemingly just doing his job (Rankin argued he fired in self defense after Chapman dislodged Rankin’s Taser). But soon the film offers up two astonishing interviews providing a very different perspective. First Rankin’s ex-wife describes his obsession with guns, including continuously discussing scenarios where he would discharge against an unarmed suspect. Then Rankin’s former boss, Ken King, a highly distinguished officer, is interviewed saying: “(Rankin)  was one of these guys who could cause a riot at a church social. He could go to any event and it would just escalate out of control.”  It’s jaw dropping, powerful testimony which is impossible to dismiss.

Jones said that neither Dawn nor Rankin were aware of these damning testimonials when he interviewed them, but he has since talked Dawn through it. “She’s going to hate some of it, she really will,” he admits. “But I think the thing is, on their own terms they come across as sympathetic. The film is much more fair and balanced for having them in it. And you get a sense that there are two families’ lives destroyed by this, whatever the details of the shooting.”

The film goes on to show the ripples of misery stemming from the Walmart shooting, following the quest of Chapman’s family for justice, as well as a mother from Kazakhstan whose inebriated unarmed son also was killed by Rankin, who was never charged.  To round out this story, Jones and his team managed the impressive feat of tracking down two of the anonymous jurors, one black and one white, who describe in detail some of the thoughts behind their deliberations, to which they each clearly brought their own personal experience to bear. “The white juror that we interviewed certainly had had experiences in her life that she told us about that shaped her worldview and her view of someone like William Chapman,” says Jones. “So that was key to the jury’s deliberations. And that’s quite scary that that would be the case.”

william-and-baby-gaby
Victim William Chapman

Indeed, like so many films about the US, Unarmed Black Male offers up a vision of dysfunctional race relations. What did Jones himself make of racial tensions?  “The divide felt very stark. As an English person who lives in London where you are surrounded by people from all over the world and there are very few ghettoised neighbourhoods, it’s all a kind of melting pot, going to the south of America was a culture shock. You’d go into neighbourhoods and you’re the only white person there. And you’re viewed with great suspicion at first because white people usually spell trouble in that neighbourhood. So I was shocked that the legacy of segregation was so visible.”

Coming as a stranger into a volatile story, Jones is delighted by just how many people agreed to take part. “We were really happy with the way the film turned out. I don’t know if it’s America, or the South, but everyone was willing to talk to us. And that just never happens. Usually you’ve got like a one in three chance of people agreeing, but for one reason or another they really did want to tell their story.”

In the end, the type of mobile phone footage that was the seed for this film instead becomes a grim drumbeat of misery. In between scenes from the Rankin storyline, Jones uses such video to catalogue the many police shootings of black victims which took place, even in the relatively short time span of the film. 

Made using very different techniques, The Gun Shop nonetheless sheds light on similar terrain, notably the current climate of fear in the US which contributes to a gun death rate at least ten times higher than the rest of the developed world.  Director John Douglas says that he and the development team at Rogan Productions were very keen to find a shop whichb flew in the face of British perceptions: “It felt like we should try and move away from very stereotypical views of gun shops and gun owners. So finding somewhere where the shop was based in a community but was diverse, had young and old, and wasn’t just the community you’d normally expect.”

gunshop-publicity-still-5a
Joel Fulton, the gun shop’s co-owner

The shop they settled on, in Battle Creek, Michigan has a shooting range and runs educational classes, in addition to a constant stream of varied customers. I wondered what the owners of the gun shop made of the fixed rig style of programming they were proposing – using mounted cameras operated remotely – which is unknown in the US?  “Yeah it is unknown,” Douglas agreed. “The sort of reactions we would get would be people would think it was like a reality show or Big Brother.  It took a while. We showed them some 24 Hours in A&E and some other things I’d worked on which were not rigged but not sensationalising and treated people with respect. So I think that helped.”

johndouglas
Director John Douglas in the edit

For the six day rig shoot they kitted out the shop with 12 cameras (three would shoot at any one time); Douglas directing from a backroom gallery. Assistant Producer Rebecca Coxon manned the shop floor, seeking consent and fitting customers with radio mics. In a week of follow up filming they delved more into some of the stories, which together paint a rich tapestry of reasons underlying why so many Americans are arming themselves.

Back in London, working with experienced fixed rig editor Sam Santana (see this Docs on Screens interview), Douglas was painstakingly working to make a film which took a nonjudgmental tone. “It would be really easy to make an anti gun film. Really easy,” says Douglas. “But the way that I’ve hoped we approached it in this documentary — and to some degree all documentaries — is always to be able to put yourself in other people’s shoes a bit. Because clearly whether anti gun or pro gun there’s not all that anger and rhetoric because they’re bad people and they only want to hate one another and they want to ruin everyone else’s life. They’re doing it because they feel really passionate about the issue.”

Unarmed Black Male airs Wednesday, November 2nd at 9pm on BBC Two. The Gun Shop airs Thursday, November 3rd at 9pm on Channel 4.

Meet Charlie Phillips: The Guardian’s Head of Docs

Lured away from Sheffield Doc/Fest, where he was Deputy Director and ran the extremely successful MeetMarket, Charlie Phillips is now the new Head of Documentaries at the Guardian. As a huge Guardian and documentary fan it’s a job that sounds pretty good to me. But as newspapers aren’t normally in the business of commissioning documentaries, I went to the Guardian to find out more about what Charlie’s up to:

Head of Documentaries is a new position. How was it pitched to you and what are you doing with it?

I was recruited because the Guardian wants to make a push into documentaries. We’ve always had a lot of video on the website and made lots of video. Sometimes that has been documentaries, but more often it has been news and current affairs, or sometimes virals. This is a very specific thing – pushing into documentary proper. The basis for doing that is that documentary is increasingly popular. It’s being regarded in an institution like this as a really great way of doing journalism, of getting people to reflect on the news and absorb new information and be surprised. People here think that documentary is doing that better than any other art form, which of course I agree with.

I was approached to work out what we should be doing with documentaries, and then commission lots of docs for our website and also ideally our YouTube, Vimeo and Facebook platforms — in terms of commissioning documentaries for “the Guardian” that basically means for all of our platforms. So that is my remit, basically, to get the Guardian known for supporting documentary. It’s been four months now. We’ve started commissioning them and getting them out. We’re not at the point where we have one going out every week but we aren’t a million miles away from that. We’ve got a lot of possibilities, a lot of irons in the fire. The ones we’ve put out already have done very well. So there’s definitely a hunger there.

How are you commissioning? Are you doing it through contacts or is there an open process?

It’s primarily through contacts at the moment, and obviously through people directly approaching me. From my time in Sheffield I know lots of people; I know the documentary industry. So it’s not that hard for me to reach out to them. I’ve also been doing talks and have been to a lot of festivals. The word is generally out that we’ve been commissioning docs, and the films have been going out as well…Maybe once we’re up and running and have everything going out we might have some section on the side which says how you pitch to us. I’m very aware I’m not connected to everyone.

How does it work in terms of Guardian journalism? Is anything driven initially by print or are you just free to go where you like, content-wise?

We’re pretty free to commission anything regardless to what is happening in the rest of the building. And it’s very important that the video leads. What we want is for people to watch documentaries on our website regardless of whether there’s a tie in to anything else. That has to be the first thing…Although we’ve always had a lot of video up, it’s not always been that easy to find, and has not been done as consistently as we would have liked. So we have not really built up that audience like we could have done. That’s our ultimate priority – get really good stuff up there and get people watching it, and maybe don’t worry so much what other people in the building are doing. With that said, there are some subjects that are so brilliant and are such a focus of the organisation that we will coordinate, and we will commission a doc, and someone will write a piece, we might do a podcast, and we might do a data led explainer.

Can you give me an example?

We did a big focus on the Guantanamo Diaries. That wasn’t one that I was directly involved with, because it is more news than documentaries anyway. But it’s a good example. So there was coordination across publishing the diaries, a really beautiful animated doc that my colleague Laurence (Topham) made, there were readings from famous people which went out in the audio department. That kind of thing can be great but it’s not practical to do week after week.

It must be very labour-intensive too — and has to be the right type story I would imagine.

Yes, it has to be the right kind of thing. And also the kind of things I’m doing, they are not news videos. We have a separate news commissioner who does news. So I am looking for things which are maybe reflective and story led, not necessarily things that the writers here are going to want to write about. It needs to feel contemporary and relevant now but that doesn’t necessarily make it news.

Can you give me another example?

If I Die on Mars was a film about three people who want to be on the first manned mission to Mars – the Mars 1 program. And that did really well for a number of reasons. One of them was people didn’t really know about the Mars One programme. It had been reported a bit but it was quite under-reported. We knew it would intrigue people. It’s from a production company called Stateless Media, a guy called Peter Savodnik. He was quite clever – he framed it in terms of why do these people want to leave earth on a one way mission, that is effectively a suicide mission. It’s quite a melancholy piece, so it had that human element.

Another thing that we have coming up in a totally different way is we’re doing a version of They Will Have to Kill Us First, which is a new film by Together Films about music being banned in Mali a few years ago. So this is effectively what happened since the ban – and the human effects on these amazing musicians. It is also about Mali music becoming very popular at the moment.

Presumably you are aiming at people on tablets and phones – is there an ideal length you go for?

It definitely has to be under 15 minutes. Generally things are going to be the 10-12 minute mark. You could say that is quite long for online – the wisdom is that people don’t concentrate for more than 30 seconds. But we’re doing things which are very story and/or character led. So I really feel like if it hooks you in from the start, and it takes you on a journey, and it looks beautiful, and you feel like you’ve had an experience watching it, you will stick and watch it. And if people don’t watch the whole thing but they watch five minutes but really like those five minutes, that’s okay as well. You can’t assume everyone is going to watch the whole thing, but as long as a good proportion do, and also as long as they share it and tell other people about it — it’s about building up the audience.

It’s a tough model.

It’s a new model and a form a lot of filmmakers aren’t acquainted with. So it’s hard graft getting something going out…It’s not a grammar that to be honest loads of filmmakers understand, because they are used to a longer form. And that’s fine because that’s been their main thing. But increasingly people are going to have to learn how to make something that is shorter and is going to work online and get attention. It’s a medium that people should use more. But it’s different. In the same way that doing something for TV is different than the cinema – it’s a different art form.

Do you have a model that you are following from other newspapers or media?

The two big influences are definitely the New York Times in the sense of doing short documentaries, working with filmmakers, having a commitment to high quality docs, and not doing any random old thing. Vice are definitely an inspiration, especially in terms of how they’ve built up that audience. Which they’ve done very cleverly, working across different platforms.

What kind of budgets are we talking?

The range is anywhere from at the lower end, a low point of £1000 if we are acquiring ten minutes or just chopping ten minutes with very little editing, up to an original commission that we really really want where it’s all being shot up front in a far off country, then it can be up to like £8-10,000. Most things at the moment will be something in the middle of that range. We’re doing both original short commissions and cut downs of longer docs.

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