Tag Archives: American

London Film Festival 2020 One Man and His Shoes Interview: Yemi Bamiro

One Man and His Shoes, a new feature length doc from South London filmmaker Yemi Bamiro, tells the often astonishing story of the rise of the Air Jordan brand, the first mega superstar endorsement that remains a cultural phenomenon. Thanks in large part to a series of iconic ads made with director Spike Lee, the shoes became a highly coveted status symbol which has endured for decades, and taken some dark turns, not least the murder of teenagers for the trainers.

Made independently over seven years, Bamiro interweaves a number of themes, from America’s love affair with consumerism to the mass-market 1980s breakthrough of African Americans such as Jordan, Eddie Murphy and Prince. In the wake of its screening at the BFI London Film Festival, I spoke with Bamiro via Zoom about the making of it. This interview has been edited for length and clarity.

Carol Nahra (CN): I enjoyed the film and as an American of a certain age this is my era. But how did you, a much younger Brit, come to be telling the story?

Yemi Bamiro (YB): I guess I started thinking about the story in 2012-2013 when I was thinking up ideas for longer form films. I had always been interested in trainers. The first iteration of this film was going to be about Air Jordan collectors because I felt that I had never seen anything like that before – I was interested in the culture and their enthusiasm and their obsessiveness over this one brand. So I started to make that film, and some of the collectors that I profiled are actually made the cut for the feature film. But I realised maybe after a year that I needed more to sustain a feature length narrative arc. So then I started thinking about the origin story of the Air Jordan. I started to seriously think about Michael Jordan in terms of marketing and how much that has given the world, given that that was the first foray into superstar endorsement deals. And that’s pretty much how the story came about. I knew that it was an idea that I wouldn’t get bored of  after a couple of years, that it would be something that I would be able to stick with. And I thought that was important given the fact that I realised it was going to be take a long time to make this film independently.

CN: How easy was it to get access to your interviewees? What was that like as an outsider?

YB: The access was pretty straightforward but I only say that because we had the luxury of time. Everyone that you asked to put in your documentary is not necessarily going to say yes straight away. They want to know who else is in your films. I think if someone had given us a pot of money in 2013 and said deliver this film in 2015 I think you know we might not necessarily have had the contributors that we ended up having in the film. Because when you ask somebody to be in your documentary they might say no and you have to persevere and keep knocking and gently knocking until they say yes. I am not really a person who goes away easily given I was so invested in this project. 

An Air Jordan collector in a still from the film

CN: Did you try to get Michael Jordan or Spike Lee? 

YB: I never entertained the idea of getting Michael Jordan because it would’ve completely changed what the film is. The film is about Michael Jordan in part, but it’s essentially about his sneakers; it’s about marketing; it’s about all of those interesting facets centred around this phenomenon. You couldn’t have Michael Jordan in your film as a talking head: he would have to be beginning middle and end. We did definitely try to get to Spike Lee but he is an Oscar winning director and he’s got lots of things on. So we didn’t get him.

CN: You made this independently. Where did you get money from?

YB: We self-funded it for many years. After about two years I met this guy, James Ramkoleea, who is now really good friend of mine in my NCT classes. And he lives locally and is an Arsenal supporter and we just started speaking about our lives and I told him about this film. He said ‘I’ve always wanted to invest in film’. I kind of laughed at him and then over the next six months he kept prodding me about getting involved in this film. Then he gave us a chunk of money and invested in the film! And his contribution and him coming on board as an exec producer was the thing that allowed us to get the film across the line. We got in to SXSW and that pretty much changed everything for us. 

CN: When did Christo (Hird, Dartmouth Films) get involved?

We met Christo in like 2016 when we got into MeetMarket at Sheffield Docfest. And I think we basically felt a little bit fatigued because we had met everybody, but we only met a few people who were really champions of the film, that really got it. And Christo was one of them. We made the decision in 2017 to go back to all the people who have just championed this film. Christo was one of the people that believed in the idea and bought into it so I think we formalised everything in terms of him coming on board with Dartmouth in 2018.

Yemi Bamiro

CN: At what point did you become aware of The Last Dance series? You must’ve both been moving ahead at the same time.

YB: I knew that ESPN and Netflix were making this mammoth 10 hour special on Michael Jordan. I think I became aware of it maybe two years ago. I didn’t think anything of it because I always hoped that our film would be out in the world and we would be quite clear down the road before that mammoth came along, you know? But then the global pandemic happened and SXSW got cancelled and ESPN obviously pushed it forward because they had huge programming slots in their schedule because of no live sport.

It was like the number one trending topic on Twitter every week that they dropped an episode. It was too close to home for me – I couldn’t engage with it because I was thinking what’s the point of us even putting this film out when this thing has stolen all of our thunder? But thankfully the Last Dance team had a different objective. Their objective was about Michael Jordan and his last season with the Bulls and our film was completely different. So we are able to co-exist. 

We then very much existed in the slipstream of The Last Dance because I think it showed that there was an appetite for all things Michael Jordan,  nostalgia,  1990s NBA basketball. And we just happened to have a film that dealt with all of those things at a time when everybody was at home and wanting content so I think we got really lucky. That’s how we sold our US TV  rights to Vice – they saw the reception that The Last Dance got.


One Man and His Shoes is playing in UK cinemas from 23 October, and on demand from 26 October.

ARMED AND UNARMED IN AMERICA

by Carol Nahra

Two British documentaries airing this week provide nuanced and balanced glimpses of a frightened American psyche. In Unarmed Black Male, screening on BBC Two’s This World strand on Wednesday, James Jones takes a 360° approach to telling the story of the trial of Stephen Rankin, a policeman accused of murdering a black teenager. The following night Channel 4’s Cutting Edge strand airs The Gun Shop, where director John Douglas brings a mini fixed rig to an American gun store. (The films are part of a noticeable uptick in British television programmes examining all things American in the run up to the November 9 election, which continues to grip and horrify Europe). I spoke to both directors as they were putting the finishing touches on their films.

For Jones, his focus on the Portsmouth Virginia shooting stemmed from his interest in the growth of police shootings in America documented by citizens. He was thinking of approaching it in a similar way to films he made in both North Korea and Saudi Arabia, where he employed an abundance of both curated and collected footage by ordinary people caught up in extraordinary situations. “I wanted to make a film about how technology is changing awareness of American police shootings,” he says.“In the past the police statement has been taken as gospel truth. So there was the idea that people being able to film it on mobile phones was transforming our perception of this issue.” Whilst scouting such stories, Jones came across details of William Chapman’s murder via the Guardian’s acclaimed interactive journalism project The Counted. In a brief early morning encounter outside a Walmart store in Virginia, police officer Rankin had shot and killed Chapman at close range. Extraordinarily enough in the US, Rankin was actually going on trial in the summer for first degree murder. Like many American trials, it would be filmed. Jones had his story.

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Stephen Rankin

In a documentary that never drags in the course of 90 minutes, Jones secures an enormous range of interviews from those caught up in in the highly emotionally charged events — including Rankin’s only interview to date. The interview came about through dogged persistence, by befriending both Rankin’s wife Dawn, who features prominently in the film, and then Rankin himself. Jones found that both were really wanting to tell their side of the story: “They felt very beaten up by the local media and it felt like she was almost like waiting for the call,” he says.  

The Rankin interview succeeds in instilling viewer empathy for a man on trial for his freedom after seemingly just doing his job (Rankin argued he fired in self defense after Chapman dislodged Rankin’s Taser). But soon the film offers up two astonishing interviews providing a very different perspective. First Rankin’s ex-wife describes his obsession with guns, including continuously discussing scenarios where he would discharge against an unarmed suspect. Then Rankin’s former boss, Ken King, a highly distinguished officer, is interviewed saying: “(Rankin)  was one of these guys who could cause a riot at a church social. He could go to any event and it would just escalate out of control.”  It’s jaw dropping, powerful testimony which is impossible to dismiss.

Jones said that neither Dawn nor Rankin were aware of these damning testimonials when he interviewed them, but he has since talked Dawn through it. “She’s going to hate some of it, she really will,” he admits. “But I think the thing is, on their own terms they come across as sympathetic. The film is much more fair and balanced for having them in it. And you get a sense that there are two families’ lives destroyed by this, whatever the details of the shooting.”

The film goes on to show the ripples of misery stemming from the Walmart shooting, following the quest of Chapman’s family for justice, as well as a mother from Kazakhstan whose inebriated unarmed son also was killed by Rankin, who was never charged.  To round out this story, Jones and his team managed the impressive feat of tracking down two of the anonymous jurors, one black and one white, who describe in detail some of the thoughts behind their deliberations, to which they each clearly brought their own personal experience to bear. “The white juror that we interviewed certainly had had experiences in her life that she told us about that shaped her worldview and her view of someone like William Chapman,” says Jones. “So that was key to the jury’s deliberations. And that’s quite scary that that would be the case.”

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Victim William Chapman

Indeed, like so many films about the US, Unarmed Black Male offers up a vision of dysfunctional race relations. What did Jones himself make of racial tensions?  “The divide felt very stark. As an English person who lives in London where you are surrounded by people from all over the world and there are very few ghettoised neighbourhoods, it’s all a kind of melting pot, going to the south of America was a culture shock. You’d go into neighbourhoods and you’re the only white person there. And you’re viewed with great suspicion at first because white people usually spell trouble in that neighbourhood. So I was shocked that the legacy of segregation was so visible.”

Coming as a stranger into a volatile story, Jones is delighted by just how many people agreed to take part. “We were really happy with the way the film turned out. I don’t know if it’s America, or the South, but everyone was willing to talk to us. And that just never happens. Usually you’ve got like a one in three chance of people agreeing, but for one reason or another they really did want to tell their story.”

In the end, the type of mobile phone footage that was the seed for this film instead becomes a grim drumbeat of misery. In between scenes from the Rankin storyline, Jones uses such video to catalogue the many police shootings of black victims which took place, even in the relatively short time span of the film. 

Made using very different techniques, The Gun Shop nonetheless sheds light on similar terrain, notably the current climate of fear in the US which contributes to a gun death rate at least ten times higher than the rest of the developed world.  Director John Douglas says that he and the development team at Rogan Productions were very keen to find a shop whichb flew in the face of British perceptions: “It felt like we should try and move away from very stereotypical views of gun shops and gun owners. So finding somewhere where the shop was based in a community but was diverse, had young and old, and wasn’t just the community you’d normally expect.”

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Joel Fulton, the gun shop’s co-owner

The shop they settled on, in Battle Creek, Michigan has a shooting range and runs educational classes, in addition to a constant stream of varied customers. I wondered what the owners of the gun shop made of the fixed rig style of programming they were proposing – using mounted cameras operated remotely – which is unknown in the US?  “Yeah it is unknown,” Douglas agreed. “The sort of reactions we would get would be people would think it was like a reality show or Big Brother.  It took a while. We showed them some 24 Hours in A&E and some other things I’d worked on which were not rigged but not sensationalising and treated people with respect. So I think that helped.”

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Director John Douglas in the edit

For the six day rig shoot they kitted out the shop with 12 cameras (three would shoot at any one time); Douglas directing from a backroom gallery. Assistant Producer Rebecca Coxon manned the shop floor, seeking consent and fitting customers with radio mics. In a week of follow up filming they delved more into some of the stories, which together paint a rich tapestry of reasons underlying why so many Americans are arming themselves.

Back in London, working with experienced fixed rig editor Sam Santana (see this Docs on Screens interview), Douglas was painstakingly working to make a film which took a nonjudgmental tone. “It would be really easy to make an anti gun film. Really easy,” says Douglas. “But the way that I’ve hoped we approached it in this documentary — and to some degree all documentaries — is always to be able to put yourself in other people’s shoes a bit. Because clearly whether anti gun or pro gun there’s not all that anger and rhetoric because they’re bad people and they only want to hate one another and they want to ruin everyone else’s life. They’re doing it because they feel really passionate about the issue.”

Unarmed Black Male airs Wednesday, November 2nd at 9pm on BBC Two. The Gun Shop airs Thursday, November 3rd at 9pm on Channel 4.

James Jones on Saudi Arabia Uncovered

In a relatively short amount of time – six years or so – James Jones has carved a name for himself in international current affairs stories, making films for both sides of the Atlantic. most frequently for PBS’s Frontline. Fresh from looking at North Korea, the London based filmmaker’s latest project ventures into another secretive country: Saudi Arabia.  The film, versions of which screen on both ITV and Frontline, uses secret filming by activists to spotlight how a quarter of the population lives in abject poverty, despite its massive wealth. The film takes a hard look at the human rights abuses perpetuated by Saudi’s rulers, abuses that the West has been far too eager to turn a blind eye to, as long as the oil and weapons flow freely.  The UK version also investigates how religious leaders in Saudi are masterminding religious extremism that extends far beyond its borders (it is no coincidence that fifteen of the nineteen 9/11 bombers were Saudi citizens). Taking us into a land where activists risk their lives with every move they make, this film should be compulsive viewing, and serve as a wake-up call as global terrorism escalates. Docs on Screens spoke with James about the making of it:

Why this film now?

So the starting point really in the UK was when Raif Badawi the young blogger was flogged in January 2015. And a couple of weeks later the Saudi king died. And you just saw world leaders, David Cameron, Prince Charles, President Obama, all flock to Riyadh to pay their respects….And it just made me think. I’ve made films in Iraq, North Korea, all these places with kind of questionable human rights records. But the difference between North Korea and Saudi Arabia – North Korea is a pariah state. Everyone knows they have gulags; it’s beyond the pale. And yet we were being incredibly respectful towards a regime that has a very questionable human rights record. And so really I thought – there are people in Saudi Arabia who share our values: are pro freedom of speech, are pro women’s equal rights, all of these things. And yet they’re the ones being locked up or lashed or executed. And so we wanted to go and try to use the same model that we tried out in North Korea in Saudi Arabia. We knew politically it would be a lot more sensitive but we thought it was kind of worthwhile because it mattered more.

There are people in Saudi Arabia who share our values: are pro freedom of speech, are pro women’s equal rights, all of these things. And yet they’re the ones being locked up or lashed or executed.

And that model is giving activists cameras to film secretly?

Yes tapping into a network of activists that already kind of exists. And then sharing our technology in terms of the undercover camera and expertise in trying to focus their efforts in telling a story that would be kind of coherent and gripping for the world. Unlike North Korea, in Saudi Arabia people have mobile phones so that made our job a lot easier.

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James Jones

What is the difference between the US and UK versions?

The PBS story is entirely looking at the activists on the ground. So it is all about this network, their footage, and different movements for change and currents for reform and complexity. So it doesn’t go into the same detail about the ideology driving terrorism. The geopolitics of it all is quite kind of focused on the domestic movements. Which in a way makes it kind of more of a coherent narrative.

So the angle of the PBS film is that it’s the movement of activists but not so much the criticism of the West? 

Exactly. So not really going into the central hypocrisy but just telling the story on the ground. And going into more detail, so there’s more context in terms of the different problems Saudi Arabia is facing: the oil price crashing which has led to big cuts, they are fighting expensive wars abroad, etc. And so we have people telling us how it is basically a perfect storm once you combine those elements with people who are unhappy who are protesting.

You have made several films which have been reversioned in the US and UK. What generally do those differences tend to be?

Certainly the Frontline audience is pretty well informed. Their foreign coverage is pretty strong, pretty comprehensive. I think Frontline is great because they tell their stories very clearly. In the UK there’s more of a willingness to be provocative about a subject that matters. British television is just as rigorous, but you can afford to be more bold and more cheeky.

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PBS Frontline: Saudi Arabia Uncovered airs Tuesday, March 29th British viewers can watch the ITV version here.